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Marketing moves：a new approach to profits, growth, and renewal

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Bibliographic Details
Main Authors: Kotler Philip
Group Author: Jain D.; (Dipak); Suvit Maesincee 1961-
Published: Harvard Business School Press,
Publisher Address: Boston, Mass.
Publication Dates: c2002.
Literature type: Book
Language: English
Subjects:
Marketing
Telemarketing.
Marketing > Management.
Carrier Form: xii, 193 p.: ill. ; 25 cm.
ISBN: 1578516005 (cloth : alk. paper)
Index Number: F713
CLC: F713.50
F713.3-39
Call Number: F713.50/K874
Contents: Includes bibliographical references (p. 167-180) and index.

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