Greentailing and other revolutions in retail : hot ideas that are grabbing customer's attention and raising profits /

An introduction to greentailing and the five other biggest trends in the retail business. In their newest book on retailing, authors Stern and Ander examine the revolutions occurring in the retail marketplace, with particular emphasis on the influential green trend in retailing, or Greentailing. Gre...

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Bibliographic Details
Main Authors: Stern, Neil Z. (Author)
Corporate Authors: Wiley InterScience (Online service)
Group Author: Ander, Willard N.
Published: Wiley,
Publisher Address: Hoboken, N.J. :
Publication Dates: 2008.
Literature type: eBook
Language: English
Subjects:
Online Access: http://onlinelibrary.wiley.com/book/10.1002/9781119197393
Summary: An introduction to greentailing and the five other biggest trends in the retail business. In their newest book on retailing, authors Stern and Ander examine the revolutions occurring in the retail marketplace, with particular emphasis on the influential green trend in retailing, or Greentailing. Greentailing is capitalizing on the huge and growing demand for organic, sustainable and wellness-related products. As it evolves, greentailing will force both suppliers and retailers alike in every category to take notice. Leading edge greentailers like Whole Foods and Wal*Mart continue to grow and in.
Carrier Form: 1 online resource (xxviii, 241 pages) : illustrations
Bibliography: Includes bibliographical references (pages 231-232) and index.
ISBN: 9781119197393
1119197392
9780470392935
0470392932
9780470445068
0470445068
0470288582
9780470288580
Index Number: HF5429
CLC: F713.32