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Research handbook on luxury branding /

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Bibliographic Details
Group Author: Morhart, Felicitas; Wilcox, Keith; Czellar, Sandor
Published: Edward Elgar Publishing,
Publisher Address: Cheltenham, UK :
Publication Dates: [2020]
Literature type: Book
Language: English
Subjects:
Luxuries > Marketing
Branding Marketing
Brand name products
Luxury goods industry
Luxuries
Carrier Form: xxxii, 331 pages : illustrations, forms ; 24 cm
Bibliography: Includes bibliographical references and index.
ISBN: 9781786436344 (hardback) :
1786436345 (hardback)
Index Number: HD9999
CLC: F713.54-62
Call Number: F713.54-62/R432

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