Luxury brand management in digital and sustainable times /
"As the demand for management know-how among luxury firms continues to grow, more and more business schools are also offering specialized programs for managing luxury brands. This comprehensive reference book will be essential for anyone looking to pursue a career in the expansive and global in...
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Main Authors: | |
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Group Author: | |
Published: |
Wiley,
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Publisher Address: | Hoboken, NJ : |
Publication Dates: | 2021. |
Literature type: | Book |
Language: | English |
Edition: | Fourth edition. |
Subjects: | |
Summary: |
"As the demand for management know-how among luxury firms continues to grow, more and more business schools are also offering specialized programs for managing luxury brands. This comprehensive reference book will be essential for anyone looking to pursue a career in the expansive and global industry of luxurious products and services"-- |
Item Description: | Revised edition. |
Carrier Form: | xi, 531 pages : illustrations ; 24 cm |
Bibliography: | Includes bibliographical references and index. |
ISBN: |
9781119706281 1119706289 |
Index Number: | HD69 |
CLC: | F760.5 |
Call Number: | F760.5/C527-1/4th ed. |