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Luxury brand management in digital and sustainable times /

"As the demand for management know-how among luxury firms continues to grow, more and more business schools are also offering specialized programs for managing luxury brands. This comprehensive reference book will be essential for anyone looking to pursue a career in the expansive and global in...

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Bibliographic Details
Main Authors: Chevalier, Michel, 1943- (Author)
Group Author: Mazzalovo, Gerald.
Published: Wiley,
Publisher Address: Hoboken, NJ :
Publication Dates: 2021.
Literature type: Book
Language: English
Edition: Fourth edition.
Subjects:
Brand name products > Management.
Luxury goods industry.
Luxuries > Marketing.
Branding (Marketing)
Summary: "As the demand for management know-how among luxury firms continues to grow, more and more business schools are also offering specialized programs for managing luxury brands. This comprehensive reference book will be essential for anyone looking to pursue a career in the expansive and global industry of luxurious products and services"--
Item Description: Revised edition.
Carrier Form: xi, 531 pages : illustrations ; 24 cm
Bibliography: Includes bibliographical references and index.
ISBN: 9781119706281
1119706289
Index Number: HD69
CLC: F760.5
Call Number: F760.5/C527-1/4th ed.

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