Screen LibraryIntroduction to Google Analytics : A Guide for Absolute Beginners /
Develop your digital/online marketing skills. Learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this gu...
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| Main Authors: | |
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| Corporate Authors: | |
| Published: |
Apress : Imprint: Apress,
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| Publisher Address: | Berkeley, CA : |
| Publication Dates: | 2017. |
| Literature type: | eBook |
| Language: | English |
| Subjects: | |
| Online Access: |
http://dx.doi.org/10.1007/978-1-4842-2829-6 |
| Summary: |
Develop your digital/online marketing skills. Learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this guide will introduce you to the content quickly. Web analytics is critical to online marketers as they seek to track return on investment and optimize their websites. Introduction to Google Analytics covers the basics of Google Analytics, starting with creating a blog, and monitoring the number of people who see the blog posts and where they come from. What You ll Learn: Understand basic techniques to generate traffic for a blog or website Review the performance of a website or campaign Set up a Shopify account to track ROI Create and maximize AdWords to track conversion Discover opportunities offered by Google, including the Google Individual Qualification. |
| Carrier Form: | 1 online resource (XIII, 141 pages) : illustrations |
| ISBN: | 9781484228296 |
| Index Number: | HF5415 |
| CLC: | F713.36 |
| Contents: | Chapter 1: Overview -- Chapter 2: Blogalytics -- Chapter 3: Getting Traffic for Analytics -- Chapter 4: Reviewing Performance of Campaigns -- Chapter 5: Fun with eCommerce Analytics Part I: Shopify -- Chapter 6: Fun with eCommerce Analytics Part II: AdWords -- Chapter 7: Fun with eCommerce Analytics Part III: Gumroad -- Chapter 8: Exploring Google Analytics Certification. |