Screen LibraryOnline consumer behavior：theory and research in social media, advertising, and e-tail
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| Group Author: | |
|---|---|
| Published: |
Routledge,
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| Publisher Address: | New York |
| Publication Dates: | 2012. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | xxxiii, 366 p.: ill. ; 24 cm. |
| ISBN: |
9781848729698 (hbk. : alk. paper) 1848729693 (hbk. : alk. paper) |
| Index Number: | F713 |
| CLC: | F713.36 |
| Call Number: | F713.36/O589-1 |
| Contents: |
Includes bibliographical references and index. Part I. Consumer's online identity -- ch. 1. Snapshots of the self : exploring the role of online mobile photo sharing in identity development among adolescent girls / Jenna Drenten -- ch. 2. Source characteristics in online shopping : do avater expertise, similarity, and attractiveness affect purchase outcome? / David G. Taylor and Iryna Pentina -- ch. 3. Overcoming human limits through the satisfaction of desires on virtual worlds / Lilia Boujbel and Leila El Kamel -- Part II. Social media, blogs, and privacy issues ... |