Online consumer psychology:understanding and influencing consumer behavior in the virtual world

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Bibliographic Details
Group Author: Haugtvedt Curtis P 1958-; Machleit Karen A; Yalch Richard
Published: Lawrence Erlbaum Associates,
Publisher Address: Mahwah, N.J.
Publication Dates: 2005.
Literature type: Book
Language: English
Series: Advertising and consumer psychology
Subjects:
Carrier Form: xx, 551 p.: ill. ; 23 cm.
ISBN: 0805851542 (case : alk. paper)
9780805851540 (case : alk. paper)
0805851550 (pbk. : alk. paper)
9780805851557 (pbk. : alk. paper)
Index Number: F713
CLC: F713.55-05
F713.36
Call Number: F713.55-05/O589
Contents: Includes bibliographical references and index.