Screen LibraryStrategic market management : global perspectives /
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| Main Authors: | |
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| Corporate Authors: | |
| Group Author: | |
| Published: |
Wiley,
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| Publisher Address: | Chichester : |
| Publication Dates: | 2010. |
| Literature type: | eBook |
| Language: | English |
| Subjects: | |
| Online Access: |
http://www.itextbook.cn/f/book/bookDetail?bookId=e81c9ff7a9d248eab50058758b9493a2 |
| Item Description: | Description based on print version record. |
| Carrier Form: | 1 online resource (xiii, 354 pages) : illustrations |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781119945369 |
| Index Number: | HF5415 |
| CLC: | F713.56 |
| Contents: | Strategic market management : an overview -- External and customer analysis -- Competitor analysis -- Market/submarket analysis -- Environmental analysis and strategic uncertainty -- Internal analysis -- Creating advantage : synergy and commitment vs. opportunism vs -- Alternative value propositions -- Building and managing brand equity -- Energizing the business -- Leveraging the business -- Creating new businesses -- Global strategies -- Setting priorities for businesses and brands -- From Silos to synergy : harnessing the organization. |