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The new consumer psychology : scanning buying behavior with MRI of the mind /

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Bibliographic Details
Main Authors: Whang, Sang-Min
Published: Routledge, Taylor & Francis Group,
Publisher Address: Abingdon, Oxon ; New York :
Publication Dates: 2016.
Literature type: Book
Language: English
Subjects:
Consumer behavior > Korea South
Consumers > Korea South > Psychology
Consumption Economics > Psychological aspects
Carrier Form: xxvii, 202 pages : illustrations ; 24 cm
Bibliography: Includes bibliographical references and index.
ISBN: 9781138898936 (paperback) :
1138898937 (paperback)
Index Number: HF5415
CLC: F713.55
Call Number: F713.55/W551

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