Screen LibraryGetting China and India right：strategies for leveraging the world's fastest-growing economies for global advantage
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| Main Authors: | |
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| Group Author: | |
| Published: |
Jossey-Bass,
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| Publisher Address: | San Francisco |
| Publication Dates: | c2009. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | xvi, 254 p.: ill. ; 24 cm. |
| ISBN: |
9780470284247 (cloth : alk. paper) 0470284242 (cloth : alk. paper) |
| Index Number: | F723 |
| CLC: | F723.55 |
| Call Number: | F723.55/G977 |
| Contents: |
Includes bibliographical references (p. 229-238) and index. China and India : four stories rolled into one -- Think China and India, not China or India -- Megamarkets and microcustomers : fighting for local market dominance -- Leveraging China and India for global advantage -- Competing with dragons and tigers on the global stage -- The war for talent : dealing with scarcity in the midst of plenty -- Global enterprise 2020. |