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Navigating nationalism in global enterprise : a century of Indo-German business relations /

"An analysis of the role of nationalism in global business strategy, showing how multinationals in the twentieth century acted not just as drivers of globalization but also as sophisticated operators in a world of nations. By exploring German companies in India, Lubinski traces nationalism'...

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Bibliographic Details
Main Authors: Lubinski, Christina
Published: Cambridge University Press,
Publisher Address: Cambridge, United Kingdom :
Publication Dates: 2023.
Literature type: Book
Language: English
Series: Cambridge studies in the emergence of global enterprise
Subjects:
International business enterprises > Germany > History.
International business enterprises > India > History.
Nationalism > Economic aspects > Germany > History.
Nationalism > Economic aspects > India > History.
International business enterprises.
International economic relations.
Nationalism > Economic aspects.
Germany > Foreign economic relations > India.
India > Foreign economic relations > Germany.
Germany.
India.
History.
Summary: "An analysis of the role of nationalism in global business strategy, showing how multinationals in the twentieth century acted not just as drivers of globalization but also as sophisticated operators in a world of nations. By exploring German companies in India, Lubinski traces nationalism's influence on business tactics and competitive strategies"--
Carrier Form: xii, 286 pages : illustrations, forms ; 24 cm.
Bibliography: Includes bibliographical references (pages 257-283) and index.
ISBN: 9781316511282
1316511286
Index Number: HD2859
CLC: F279.351.47-09
F279.516.47-09
Call Number: F279.516.47-09/L929

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