Navigating nationalism in global enterprise : a century of Indo-German business relations /
"An analysis of the role of nationalism in global business strategy, showing how multinationals in the twentieth century acted not just as drivers of globalization but also as sophisticated operators in a world of nations. By exploring German companies in India, Lubinski traces nationalism'...
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Main Authors: | |
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Published: |
Cambridge University Press,
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Publisher Address: | Cambridge, United Kingdom : |
Publication Dates: | 2023. |
Literature type: | Book |
Language: | English |
Series: |
Cambridge studies in the emergence of global enterprise
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Subjects: | |
Summary: |
"An analysis of the role of nationalism in global business strategy, showing how multinationals in the twentieth century acted not just as drivers of globalization but also as sophisticated operators in a world of nations. By exploring German companies in India, Lubinski traces nationalism's influence on business tactics and competitive strategies"-- |
Carrier Form: | xii, 286 pages : illustrations, forms ; 24 cm. |
Bibliography: | Includes bibliographical references (pages 257-283) and index. |
ISBN: |
9781316511282 1316511286 |
Index Number: | HD2859 |
CLC: |
F279.351.47-09 F279.516.47-09 |
Call Number: | F279.516.47-09/L929 |