Services marketing:concepts, strategies & cases

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Bibliographic Details
Main Authors: Hoffman K. Douglas
Group Author: Bateson John E. G
Published: Peking University Press,
Publisher Address: Beijing
Publication Dates: c 2008.
Literature type: Book
Language: English
Edition: 3rd ed.
Subjects:
Carrier Form: 586 p.: ill. ; 25 cm.
ISBN: 9787301132050
7301132050
Index Number: F719
CLC: F719-43
Call Number: F719-43/H699/3rd.ed.
Contents: Includes index.