Services marketing:concepts, strategies & cases
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Main Authors: | |
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Group Author: | |
Published: |
Peking University Press,
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Publisher Address: | Beijing |
Publication Dates: | c 2008. |
Literature type: | Book |
Language: | English |
Edition: | 3rd ed. |
Subjects: | |
Carrier Form: | 586 p.: ill. ; 25 cm. |
ISBN: |
9787301132050 7301132050 |
Index Number: | F719 |
CLC: | F719-43 |
Call Number: | F719-43/H699/3rd.ed. |
Contents: | Includes index. |