Marketing research:an applied orientation

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Bibliographic Details
Main Authors: Malhotra Naresh K
Published: Pearson,
Publisher Address: Upper Saddle River, NJ
Publication Dates: c2010.
Literature type: Book
Language: English
Edition: 6th ed.
Subjects:
Carrier Form: xxxi, 897 p.: ; 28 cm.
ISBN: 9780136085430 (casebound : alk. paper)
0136085431 (casebound : alk. paper)
9780136085447 (hbk.)
013608544X (hbk.)
Index Number: F713
CLC: F713.50
Call Number: F713.50/M249/6th.ed.
Contents: Includes bibliographical references (p. 834-873) and index.