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1

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Essentials of marketing research : a hands-on orientation /

Main Authors: Malhotra, Naresh K
Published: 中国人民大学出版社 ; Pearson,
Publication Dates: 2016.
Call Number: F713.52/M249

Book

2

Cover is for reference only

Marketing research：an applied orientation

Main Authors: Malhotra Naresh K
Published: Pearson,
Publication Dates: c2010.
Call Number: F713.50/M249/6th.ed.

Book

3

Basic marketing research a decision-making approach 决策方法

Cover is for reference only

Basic marketing research：a decision-making approach = 营销调研基础：决策方法

Main Authors: Malhotra Naresh K
Published: 清华大学出版社,
Publication Dates: 2010.
Call Number: F713.50/M249-1/3rd.ed.

Book

4

Cover is for reference only

Marketing research：an applied orientation

Main Authors: Malhotra Naresh K
Published: Prentice Hall,
Publication Dates: c1999.
Call Number: F713.50/M249/3rd.ed.

Book

5

Cover is for reference only

Review of marketing research

Group Author: Malhotra Naresh K
Published: Emerald,
Publication Dates: 2010.
Call Number: F713.5/R454/v.7

Book

6

Cover is for reference only

Review of marketing research.. Vol. 4

Group Author: Malhotra Naresh K
Published: M.E. Sharpe Eurospan [distributor],
Publication Dates: c2008.
Call Number: F713.5/R454/v.4

Book

7

Cover is for reference only

Review of marketing research.. vol. 2

Group Author: Malhotra Naresh K.
Published: M. E. Sharpe,
Publication Dates: 2006.
Call Number: F713.5/R454/v.2

Book

8

Cover is for reference only

Review of marketing research.. Vol. 3

Group Author: Malhotra Naresh K.
Published: M. E. Sharpe,
Publication Dates: c2007.
Call Number: F713.5/R454/V.3

Book

9

Cover is for reference only

Review of marketing research.. Vol. 1

Group Author: Malhotra Naresh K.
Published: M.E. Sharpe,
Publication Dates: 2004.
Call Number: F713.5/R454/v.1

Book

10

Cover is for reference only

营销调研：应用导向 = Marketing research：an applied orientation

Main Authors: 马尔霍特拉 Malhotra, Naresh K. (纳雷希·马尔霍特拉(Naresh K. Malhotra)著)
Group Author: 熊伟 (译); 郭晓凌 (译)
Published: 中国人民大学出版社
Publication Dates: 2020
Call Number: F713.52/7121-2

Book

11

Cover is for reference only

营销调研精要 = Essentials of marketing research

Main Authors: 美马尔霍特拉 Malhotra, Naresh K (纳雷希·马尔霍特拉(Naresh K. Malhotra)著)
Group Author: 张婧女， 1973-) (译)
Published: 中国人民大学出版社
Publication Dates: 2016
Call Number: F713.52/7121

Book Online Online

12

Cover is for reference only

营销调研：应用导向 = Marketing research：an applied orientation：英文版

Main Authors: 美马尔霍特拉 Malhotra, Naresh K (纳雷希·马尔霍特拉（Naresh K. Malhotra）著)
Group Author: 熊伟女， 1967-) (改编)
Published: 中国人民大学出版社
Publication Dates: 2014
Call Number: F713.52/7121-1

Book

13

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市场营销研究：应用导向：第3版

Main Authors: 美马尔霍特拉纳雷希·K. ((美)纳雷希·K·马尔霍特拉(Naresh K.Malhotra)著); 美 Malhotra Naresh K.
Group Author: 涂平 (译)
Published: 电子工业出版社
Publication Dates: 2002
Call Number: F713.50/7121

Book

14

Cover is for reference only

Review of marketing research. Volume 10 /

Group Author: Malhotra, Naresh K
Published: Emerald,
Publication Dates: 2013.
Call Number: F713.5/R454/v.10

Book

15

Cover is for reference only

市场营销研究：应用向导 = Marketing research：an applied orie ntation

Main Authors: 美马尔霍特拉 Malhotra, Naresh K ((美)纳雷希·K.马尔霍特拉(Naresh K. Malhotra)著)
Group Author: 涂平 (译)
Published: 电子工业出版社
Publication Dates: 2009
Call Number: F713.50/7121-2

Book

16

Cover is for reference only

市场营销研究：应用导向 = Marketing research：an applied orientation

Main Authors: 美马尔霍特拉 N. K Malhotra, Naresh K. ((美)纳雷希·K.马尔霍特拉(Naresh K.Malhotra)著)
Group Author: 涂平 (译)
Published: 电子工业出版社
Publication Dates: 2006
Call Number: F713.50/7121-1

Book

17

Cover is for reference only

营销调研基础 = Basic marketing research：结合社会化媒体

Main Authors: 美马尔霍特拉 Malhotra, Naresh K ((美)纳雷希·马尔霍特拉(Naresh K. Malhotra)著)
Group Author: 王学生 (译); 杨安良 (译)
Published: 清华大学出版社
Publication Dates: 2015
Call Number: F713.50/7121-3

Book

18