Handbook of research on managing and influencing consumer behavior /
"This book discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows and highlighting the changes that the Internet and social media have brought to consumer behavior"--Provided by publishe...
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Corporate Authors: | |
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Group Author: | |
Published: |
IGI Global,
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Publisher Address: | Hershey, Pa. : |
Publication Dates: | [2015] |
Literature type: | eBook |
Language: | English |
Subjects: | |
Online Access: |
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-6547-7 |
Summary: |
"This book discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows and highlighting the changes that the Internet and social media have brought to consumer behavior"--Provided by publisher. |
Carrier Form: | PDFs (728 pages) |
Bibliography: | Includes bibliographical references. |
ISBN: | 9781466665484 |
Access: | Restricted to subscribers or individual electronic text purchasers. |
Index Number: | HF5415 |
CLC: | F713.55 |
Contents: | Customer knowledge management (CKM): a way to increase customer satisfaction / Rawan Khasawneh, Ameen Alazzam -- Investigating factors affecting adoption of eCRM in the Australian service industry / Chad Lin, Geoffrey Jalleh -- Customer relationship management as an imperative for academic libraries: a conceptual model-121 E-agent framework / Amanda Xu, Sharon Q. Yang -- Customer-centric marketing in the European Union from a legal perspective / Eleni Tzoulia -- Managing and influencing consumer behavior to become a worldwide leader in the apparel industry / Eric Viardot -- Basic model of CKM in terms of marketing performance and some important antecedents and dimensions / Mohammad Fateh Ali Khan Panni -- Market orientation, customer relationship management (CRM) implementation intensity, and CRM performance: a structural model / Bryan Soh Yuen Liew, T. Ramayah, Jasmine A. L. Yeap -- The impact of consumer choice goals on innovativeness / Jose Carlos Korelo, Danielle Mantovani Lucena da Silva, Paulo Henrique Muller Prado -- What motivates people to customize apparel online? / Hira Cho -- Electronic government: challenges for public services consumer behaviour and value creation / Ant onio Carrizo Moreira, Ricardo Augusto Zimmermann -- Relationship marketing on public social software platforms in the airport industry: the case of Facebook / Marion Tenge -- Fuzzy social network modeling for influencing consumer behavior / Ronald R. Yager, Rachel L. Yager -- Business and technology trends in social CRM / Anteneh Ayanso -- Offline and online customer satisfaction in B2C markets: towards an overall customer satisfaction framework / Barbara Aquilani, Elsa Serpico, Cecilia Silvestri, Alessandro Ruggieri -- Creating cultural analogues in virtual communities through branding / Robert Pennington -- The role of individual behavior and social influence in customer relation management / Jerzy Surma -- Human-computer interaction in consumer behaviour / Rocco Servidio, Barry Davies, Kevin Hapeshi -- Loving and hating brands: multiple relationships between consumers and brands / Sandra Maria Correia Loureiro -- Brand-led transformation: operationalising the brand in complex service businesses / Pier M. Massa -- Modelling of consumer goods markets: an agent-based computational approach / Stephen E. Glavin, Abhijit Sengupta -- Managing service consumer behavior and relationship dynamics in Asia / Nelson Oly Ndubisi, Siti Haryati Shaikh Ali -- Can Zakat institutions adopt consumer-centric knowledge management successfully to alleviate poverty? / Abu baker Ramadan Mohamed Hussain -- Customer knowledge management (CKM): customers as external knowledge assets in small-to-medium-sized software enterprises (SMEs) / Ciara Heavin, Frederic Adam -- Customers as external sources of knowledge to foster innovation / Laura Zapata Cant u, Jos e Luis Pineda -- Knowledge management as a tool for influencing customers: revisited / Richard Brunet-Thornton, Petra Maresov a, Vladim ir Bures, Tereza Otcen askov a -- Consumer information systems as services: a case study of the IPTV providers / Tuure Tuunanen, Lesley Gardner, Martin Bastek -- Automated technology integrations for customer satisfaction assessment / Chien Shing Ooi, Kah Phooi Seng, Li-Minn Ang. |