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The executive's guide to enterprise social media strategy : how social networks are radically transforming your business /

"An actionable framework for developing and executing successful social media strategies supporting collaboration, teamwork and communication in modern corporations Using straightforward language, this book offers real-world stories and revealing anecdotes to demonstrate how executives and busi...

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Bibliographic Details
Main Authors: Thomas, David B., 1952
Corporate Authors: Wiley InterScience Online service
Group Author: Barlow, Mike
Published: Wiley,
Publisher Address: Hoboken, N.J. :
Publication Dates: 2011.
Literature type: eBook
Language: English
Series: Wiley & SAS business series
Subjects:
Business enterprises > Computer networks
Strategic planning > Computer networks
Social media > Economic aspects
Online social networks > Economic aspects
Business
Computer science
COMPUTERS > Internet > Web Page Design
COMPUTERS > Interactive & Multimedia
Unternehmen
Online-Marketing
Soziale Software
Electronic books
Online Access: http://onlinelibrary.wiley.com/book/10.1002/9781119200796
Summary: "An actionable framework for developing and executing successful social media strategies supporting collaboration, teamwork and communication in modern corporations Using straightforward language, this book offers real-world stories and revealing anecdotes to demonstrate how executives and business leaders develop successful corporate social media strategies. High level guidance to developing the practical business frameworks and policies necessary for implementing and managing successful corporate social media strategies Describes the actual processes, organizational structures, and technol
Carrier Form: 1 online resource (204 pages).
Bibliography: Includes bibliographical references and index.
ISBN: 9781119200796
1119200792
9781118005217
111800521X
9781118005231
1118005236
Index Number: HD30
CLC: F272.7-39
Contents: The Executive's Guide to Enterprise Social Media Strategy; Contents; Foreword; Preface; Acknowledgments; Introduction; COUNTRY VILLAGE OR GLEAMING CITY?; BEYOND DISRUPTIVE; STEP ASIDE, FRED TAYLOR . . .; SOCIAL MEDIA OR WHAT?; WHY NOW?; SO, WHAT'S THE BEST WAY TO SKIN A MASTODON?; QUESTIONS YOU SHOULD BE PREPARED TO ANSWER; CRITICAL AREAS FOR SUCCESS; PART I: The Grand Scheme of Things; CHAPTER 1: Speed, Scope, Complexity, Power, and Potential; CHAPTER 2: The New Mode of Production; CHAPTER 3: The Social Enterprise; Part II: Building a Structure for Success.

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