The executive's guide to enterprise social media strategy : how social networks are radically transforming your business /
"An actionable framework for developing and executing successful social media strategies supporting collaboration, teamwork and communication in modern corporations Using straightforward language, this book offers real-world stories and revealing anecdotes to demonstrate how executives and busi...
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Main Authors: | |
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Corporate Authors: | |
Group Author: | |
Published: |
Wiley,
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Publisher Address: | Hoboken, N.J. : |
Publication Dates: | 2011. |
Literature type: | eBook |
Language: | English |
Series: |
Wiley & SAS business series
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Subjects: | |
Online Access: |
http://onlinelibrary.wiley.com/book/10.1002/9781119200796 |
Summary: |
"An actionable framework for developing and executing successful social media strategies supporting collaboration, teamwork and communication in modern corporations Using straightforward language, this book offers real-world stories and revealing anecdotes to demonstrate how executives and business leaders develop successful corporate social media strategies. High level guidance to developing the practical business frameworks and policies necessary for implementing and managing successful corporate social media strategies Describes the actual processes, organizational structures, and technol |
Carrier Form: | 1 online resource (204 pages). |
Bibliography: | Includes bibliographical references and index. |
ISBN: |
9781119200796 1119200792 9781118005217 111800521X 9781118005231 1118005236 |
Index Number: | HD30 |
CLC: | F272.7-39 |
Contents: | The Executive's Guide to Enterprise Social Media Strategy; Contents; Foreword; Preface; Acknowledgments; Introduction; COUNTRY VILLAGE OR GLEAMING CITY?; BEYOND DISRUPTIVE; STEP ASIDE, FRED TAYLOR . . .; SOCIAL MEDIA OR WHAT?; WHY NOW?; SO, WHAT'S THE BEST WAY TO SKIN A MASTODON?; QUESTIONS YOU SHOULD BE PREPARED TO ANSWER; CRITICAL AREAS FOR SUCCESS; PART I: The Grand Scheme of Things; CHAPTER 1: Speed, Scope, Complexity, Power, and Potential; CHAPTER 2: The New Mode of Production; CHAPTER 3: The Social Enterprise; Part II: Building a Structure for Success. |