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Web analytics strategies for information professionals : a LITA guide /

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Bibliographic Details
Main Authors: Farney, Tabatha
Corporate Authors: Library and Information Technology Association U.S
Group Author: McHale, Nina
Published: ALA TechSource, an imprint of the American Library Association,
Publisher Address: Chicago :
Publication Dates: 2013.
©2013
Literature type: Book
Language: English
Series: Lita guide
Subjects:
Library Web sites > Management
Library Web sites > Statistical methods
Web usage mining
Library statistics
Statistics as Topic > methods
Computer Communication Networks > utilization
Information Systems > utilization
Data Interpretation, Statistical
Carrier Form: x, 224 pages : illustrations ; 23 cm.
Bibliography: Includes bibliographical references and index.
ISBN: 9781555708979 (pbk. : alk. paper) :
1555708978 (pbk. : alk. paper)
9781555709549 (PDF)
1555709540 (PDF)
9781555709556 (epub)
1555709559 (epub)
9781555709563 (Kindle)
1555709567 (Kindle)
Index Number: Z674
CLC: G250.7
Call Number: G250.7/F235
Contents: Understanding Web analytics for libraries -- Talking the talk : Web analytics terms and definitions -- Selecting and evaluating a Web analytics tool -- Creating customized Web analytics reports for libraries -- Action-oriented analytics : turning data into decisions -- Communicating website usage within your library -- Mobile analytics in libraries -- The right tools for the job : using analytics to drive design / Joelle Pitts and Tara L. Coleman -- Using Web analytics tools to revise a humanities library website / Harriett E. Green, Jordan Ruud, and Andrew Walsh -- Web analytics applied to

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