Web analytics strategies for information professionals : a LITA guide /
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Main Authors: | |
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Corporate Authors: | |
Group Author: | |
Published: |
ALA TechSource, an imprint of the American Library Association,
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Publisher Address: | Chicago : |
Publication Dates: |
2013. ©2013 |
Literature type: | Book |
Language: | English |
Series: |
Lita guide
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Subjects: | |
Carrier Form: | x, 224 pages : illustrations ; 23 cm. |
Bibliography: | Includes bibliographical references and index. |
ISBN: |
9781555708979 (pbk. : alk. paper) : 1555708978 (pbk. : alk. paper) 9781555709549 (PDF) 1555709540 (PDF) 9781555709556 (epub) 1555709559 (epub) 9781555709563 (Kindle) 1555709567 (Kindle) |
Index Number: | Z674 |
CLC: | G250.7 |
Call Number: | G250.7/F235 |
Contents: | Understanding Web analytics for libraries -- Talking the talk : Web analytics terms and definitions -- Selecting and evaluating a Web analytics tool -- Creating customized Web analytics reports for libraries -- Action-oriented analytics : turning data into decisions -- Communicating website usage within your library -- Mobile analytics in libraries -- The right tools for the job : using analytics to drive design / Joelle Pitts and Tara L. Coleman -- Using Web analytics tools to revise a humanities library website / Harriett E. Green, Jordan Ruud, and Andrew Walsh -- Web analytics applied to |