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Essentials of marketing

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Bibliographic Details
Main Authors: Lamb Charles W
Group Author: Hair Joseph F; Wardlow Daniel L; McDaniel Carl D
Published: South-Western College Pub.,
Publisher Address: Cincinnati, Ohio
Publication Dates: c1999.
Literature type: Book
Language: English
Subjects:
Marketing > Management
Marketing
Item Description: Marketing.
Principles of marketing.
Carrier Form: xxvi, 502 p.: col. ill., col. map ; 28 cm. +1 computer laser optical disc (4 3/4 in.)
ISBN: 0538879262 (pbk.)
Index Number: F713
CLC: F713
Call Number: F713/L218/
Contents: Rev. ed. of: Marketing. 4th ed., 1998.
"Principles of marketing : an interactive approach [by] Daniel L. Wardlow"--Label on disc.
Includes bibliographical references (p. 471-483) and indexes.

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