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Principles of global marketing

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Bibliographic Details
Main Authors: Keegan Warren J
Group Author: Green Mark C
Published: Prentice Hall,
Publisher Address: Upper Saddle River, N.J.
Publication Dates: c1997.
Literature type: Book
Language: English
Subjects:
Export marketing > Management > Case studies
Export marketing > Management
Item Description: Multinational marketing management.
Carrier Form: xxi, 421 p.: ill. (some col.), col. maps ; 26 cm.
ISBN: 0137222998
Index Number: F740
CLC: F740.4
Call Number: F740.4/K26/
Contents: Rev. ed. of: Multinational marketing management. 3rd ed. 1984.
World maps on endpapers.
Includes bibliographical references and indexes.

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