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Global marketing management

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Bibliographic Details
Main Authors: Keegan Warren J
Published: Prentice Hall,
Publisher Address: Upper Saddle River, N.J.
Publication Dates: c1999.
Literature type: Book
Language: English
Edition: 6th ed.
Series: Prentice Hall series in marketing
Subjects:
Export marketing > Management
Export marketing > Management > Case studies
Carrier Form: xiv, 639 p.: ill., maps ; 26 cm.
ISBN: 0139030239
Index Number: F740
CLC: F740.2
Call Number: F740.2/K26/6th.ed./c.2
Contents: Includes bibliographical references and indexes.

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