Screen LibraryStrategic perspectives in destination marketing /
"This book provides a broad knowledge and understanding of destination marketing and branding. It presents conceptual discussions that cover the operational and strategic perspectives of the travel, tourism and hospitality industry sectors. It also highlights the latest trends, including; e-tou...
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| Corporate Authors: | |
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| Group Author: | |
| Published: |
IGI Global,
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| Publisher Address: | Hershey, Pa. : |
| Publication Dates: | [2018] |
| Literature type: | eBook |
| Language: | English |
| Subjects: | |
| Online Access: |
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5835-4 |
| Summary: |
"This book provides a broad knowledge and understanding of destination marketing and branding. It presents conceptual discussions that cover the operational and strategic perspectives of the travel, tourism and hospitality industry sectors. It also highlights the latest trends, including; e-tourism, destination marketing and tourism planning for the future"-- |
| Carrier Form: | 22 PDFs (xviii, 411 pages) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781522558361 |
| Access: | Restricted to subscribers or individual electronic text purchasers. |
| Index Number: | G155 |
| CLC: | F590.8 |
| Contents: | Chapter 1. The business of tourism: an introduction -- Chapter 2. How foreign tourist intermediaries perceive and sell a destination: the case of Portugal -- Chapter 3. Is the tourism destination a core attribute in the choice of cruise consumers? -- Chapter 4. Impacts of the tourist activity and citizens' evaluation about the necessity for resting periods -- Chapter 5. The use of differential pricing in tourism and hospitality -- Chapter 6. Ewom: the importance of reviews and ratings in tourism marketing -- Chapter 7. Communication technologies in e-tourism: a review of online frameworks -- Chapter 8. Branding Porto: an authentic-based approach to place identity theory -- Chapter 9. Buxton and the peak district: attracting visitors to the water festival -- Chapter 10. Perceived destination image: the case of Gallipoli -- Chapter 11. A strategic framework for managing the challenges of developing rural tourism destination branding -- Chapter 12. The role of tour operators in destination tourism marketing in Malawi -- Chapter 13. Sustaining tourism and branding: the core responsibilities of stakeholders in destination development. |