Screen LibraryStrategic perspectives in destination marketing /
"This book provides a broad knowledge and understanding of destination marketing and branding. It presents conceptual discussions that cover the operational and strategic perspectives of the travel, tourism and hospitality industry sectors. It also highlights the latest trends, including; e-tou...
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| Group Author: | |
|---|---|
| Published: |
Business Science Reference,
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| Publisher Address: | Hershey : |
| Publication Dates: | [2019] |
| Literature type: | Book |
| Language: | English |
| Series: |
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series,
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| Subjects: | |
| Summary: |
"This book provides a broad knowledge and understanding of destination marketing and branding. It presents conceptual discussions that cover the operational and strategic perspectives of the travel, tourism and hospitality industry sectors. It also highlights the latest trends, including; e-tourism, destination marketing and tourism planning for the future"-- |
| Item Description: | "Premier Reference Source"--cover. |
| Carrier Form: | xviii, 411 pages : illustrations, forms ; 26 cm. |
| Bibliography: | Includes bibliographical references (pages 343-402) and index. |
| ISBN: |
9781522558354 (hardback) : 1522558357 (hardback) |
| Index Number: | G155 |
| CLC: | F590.8 |
| Call Number: | F590.8/S898-1 |