一个广告人的自白 = Confessions of an advertising man
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Main Authors: | |
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Group Author: | |
Published: |
中信出版社
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Publisher Address: | 北京 |
Publication Dates: | 2010 |
Literature type: | Book |
Language: | Chinese |
Edition: | 2版 |
Subjects: | |
Carrier Form: | 26,204页: 照片 ; 21cm |
ISBN: | 978-7-5086-2089-3 |
Index Number: | F713 |
CLC: | F713.8 |
Call Number: | F713.8/2845-4 |
Contents: | 大卫·奥格威是国际广告界最负盛名的广告大师。本书是奥格威经营广告公司及创作广告的经验和心得的总结性著作。 |