Screen Library一个广告人的自白
Saved in:
| Main Authors: | ; |
|---|---|
| Group Author: | |
| Published: |
中国友谊出版公司
|
| Publisher Address: | 北京 |
| Publication Dates: | 1991 |
| Literature type: | Book |
| Language: | Chinese |
| Series: |
现代广告学名著丛书 |
| Subjects: | |
| Carrier Form: | 151页: 图照 ; 21cm |
| ISBN: |
7-5057-0067-7 7-5057-0054-5 |
| Index Number: | F713 |
| CLC: |
F713.8 K837.125.3 |
| Call Number: | F713.8/2845-1 |
| Contents: |
译自: Confessions of an advertising man / David Ogilvy(1911～ ) 其他题名：Confessions of an advertising man 本书论述了广告行业的经营管理的策略、原则与方法。 |