Digital marketing all-in-one /

Practical all-in-one guide to improve your social media marketing skills.

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Bibliographic Details
Main Authors: Diamond, Stephanie
Published: John Wiley & Sons,
Publisher Address: Hoboken, New Jersey :
Publication Dates: [2019]
Literature type: Book
Language: English
Series: --For dummies
Subjects:
Summary: Practical all-in-one guide to improve your social media marketing skills.
Keeping up with the changes to social media marketing, improving ROI, and reaching millennials are challenges marketers face everyday. Diamond shares answers to questions you may have about crafting and executing your digital marketing plan. She provides solutions and strategies to help you succeed. -- adapted from back cover.
Item Description: Includes index.
"9 books in one!"--Cover.
Carrier Form: xxiv, 781 pages : illustrations ; 24 cm.
ISBN: 9781119560234
1119560233
Index Number: HF5415
CLC: F713.36
Call Number: F713.36/D537-2
Contents: Creating your digital marketing strategy --
Uncovering the customer experience --
Dipping into content creation --
Reaching your millennial audience --
Implementing channel promotions --
Connecting with influencers --
Facebook marketing --
Deploying other social media --
Analyzing data for success.