Capturing, analyzing, and managing word-of-mouth in the digital marketplace /
Saved in:
Group Author: | ; |
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Published: |
Business Science Reference,
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Publisher Address: | Hershey : |
Publication Dates: | [2016] |
Literature type: | Book |
Language: | English |
Series: |
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Subjects: | |
Carrier Form: | xix, 339 page : illustrations ; 29 cm. |
Bibliography: | Includes bibliographical references and index. |
ISBN: |
9781466694491 (hardback) : 1466694491 (hardback) |
Index Number: | HF5415 |
CLC: | F713.36 |
Call Number: | F713.36/C254 |