Screen LibraryCapturing, analyzing, and managing word-of-mouth in the digital marketplace /
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| Group Author: | ; |
|---|---|
| Published: |
Business Science Reference,
|
| Publisher Address: | Hershey : |
| Publication Dates: | [2016] |
| Literature type: | Book |
| Language: | English |
| Series: |
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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| Subjects: | |
| Carrier Form: | xix, 339 page : illustrations ; 29 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9781466694491 (hardback) : 1466694491 (hardback) |
| Index Number: | HF5415 |
| CLC: | F713.36 |
| Call Number: | F713.36/C254 |