Screen LibraryGlobal perspectives on contemporary marketing education /
"This book addresses innovations, insights, and ideas from marketing professors and professionals for the development and education of marketing professionals in an age of shifting markets and heightened consumer engagement"--Provided by publisher.
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| Corporate Authors: | |
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| Group Author: | ; |
| Published: |
IGI Global,
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| Publisher Address: | Hershey, Pa. : |
| Publication Dates: | [2016] |
| Literature type: | eBook |
| Language: | English |
| Subjects: | |
| Online Access: |
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-9784-3 |
| Summary: |
"This book addresses innovations, insights, and ideas from marketing professors and professionals for the development and education of marketing professionals in an age of shifting markets and heightened consumer engagement"--Provided by publisher. |
| Carrier Form: | PDFs (293 pages) : illustrations |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781466697850 |
| Access: | Restricted to subscribers or individual electronic text purchasers. |
| Index Number: | HF5415 |
| CLC: | F713.5 |
| Contents: |
Reflections on teaching a global markets course at Jesuit commons: higher education at the margins / Vivian Faustino-Pulliam, Carlos Ballesteros Garcia, Mirjeta Beqiri -- The mismatch between undergraduate marketing education and employers' requirements Teaching peace and marketing education: from pieces to peace / Maria Lai-Ling Lam -- Promoting effective learning in diverse classrooms / Amir Manzoor -- Logistic issues in introducing remote learning devices: case study / Amiram Porath. |