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社交媒体与新消费时代

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Bibliographic Details
Main Authors: 王磊智 (王磊智主编)
Published: 上海交通大学出版社
Publisher Address: 上海
Publication Dates: 2012
Literature type: Book
Language: Chinese
Subjects:
Carrier Form: 81页: 图 ; 28cm
ISBN: 978-7-313-08680-8
Index Number: F279
CLC: F279.234
Call Number: F279.234/1118
Contents: McKinsey Quarterly 2012 Issue 2
本书以社交媒体与新消费时代为主题,文章包括中国社交媒体铸就消费新时代、制胜中国社交网络市场、破解社交媒体营销谜团、社交网络危机管理法则等。