Screen LibraryMarketing insights from A to Z：80 concepts every manager needs to know
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| Main Authors: | |
|---|---|
| Published: |
John Wiley & Sons,
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| Publisher Address: | Hoboken, N.J. |
| Publication Dates: | c2003. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | xviii, 206 p.: ; 24 cm. |
| ISBN: | 0471268674 (alk. paper) |
| Index Number: | F713 |
| CLC: | F713.5 |
| Call Number: | F713.5/K874-4 |
| Contents: |
Published simultaneously in Canada. Includes bibliographical references (p. 189-193) and index. |