Marketing insights from A to Z:80 concepts every manager needs to know
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Main Authors: | |
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Published: |
John Wiley & Sons,
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Publisher Address: | Hoboken, N.J. |
Publication Dates: | c2003. |
Literature type: | Book |
Language: | English |
Subjects: | |
Carrier Form: | xviii, 206 p.: ; 24 cm. |
ISBN: | 0471268674 (alk. paper) |
Index Number: | F713 |
CLC: | F713.5 |
Call Number: | F713.5/K874-4 |
Contents: |
Published simultaneously in Canada. Includes bibliographical references (p. 189-193) and index. |