Screen LibraryThe science of web surveys /
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| Main Authors: | |
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| Group Author: | ; |
| Published: |
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| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | viii, 198 p. : ill. (some col.) ; 26 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9780199747047 : 0199747040 |
| Index Number: | HM538 |
| CLC: | C915 |
| Call Number: | C915/T727 |
| Contents: | 1. Introduction -- The total survey error approach -- Roadmap of the book -- The purpose and scope of the book -- 2. Sampling and coverage issues for Web surveys -- Types of Web surveys and the use of probability sampling -- Coverage issues for Web surveys -- Statistical corrections for coverage and sampling bias -- Summary -- 3. Nonresponse in Web surveys -- Defining nonresponse and nonresponse error in web surveys -- Nonresponse error in Web surveys -- Response and participation rates in Web surveys -- Factors affecting participation in Web surveys -- Nonresponse in mixed-mode surveys -- Factors affecting breakoffs in Web surveys -- Item nonresponse in Web surveys -- Summary -- 4. Introduction to measurement and design in Web surveys -- Measurement error in Web surveys -- Measurement features of Web surveys -- Choice of broad design approaches -- The look and feel of the Web survey -- Navigation conventions -- Choice of response formats -- Grid or matrix questions -- Summary -- 5. The Web as a visual medium -- Interpreting visual features of Web questionnaires -- The impact of images -- The concept of visibility -- Summary -- 6. Interactive features and measurement error -- Dimensions of interactivity -- Responsive, machine-like features -- Progress indicators -- Running tallies -- Visual analog scales -- Interactive grids -- Online definitions -- Human-like interactive features -- Summary -- 7. Measurement error on the Web and in other modes of data collection -- Conceptual schemes for understanding mode effects -- Web surveys as a method of self-administration -- Web surveys and cognitive burden -- Summary -- 8. Summary and conclusions -- Non-observation errors in Web surveys -- Observation errors -- A model for mode effects -- Recommendations for Web surveys -- The future of Web surveys. |