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Ethics and neuromarketing : implications for market research and business practice /

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Bibliographic Details
Group Author: Thomas, Andrew R; Pop, Nicolae Al. Nicolae Alexandru; Iorga, Anna Maria; Ducu, Cristian
Published: Springer,
Publisher Address: Cham, Switzerland :
Publication Dates: [2017]
Literature type: Book
Language: English
Subjects:
Neuromarketing
Marketing > Psychological aspects
Marketing > Moral and ethical aspects
Carrier Form: xv, 209 pages : illustrations, portraits (chiefly color) ; 25 cm
Bibliography: Includes bibliographical references.
ISBN: 9783319456072
3319456075
Index Number: HF5415
CLC: F713.55
Call Number: F713.55/E843

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