Screen LibraryNeuromarketing：exploring the brain of the consumer
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| Main Authors: | |
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| Published: |
Springer,
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| Publisher Address: | Berlin London |
| Publication Dates: | 2010. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | xx, 273 p.: ill. ; 24 cm. |
| ISBN: |
9783540778288 (hbk.) 3540778284 (hbk.) |
| Index Number: | F713 |
| CLC: | F713.5 |
| Call Number: | F713.5/Z964 |
| Contents: |
Includes bibliographical references and index. Exploring the brain -- Consumption as feelings -- Neural underpinnings of risk handling, developing preference and choosing -- Neural bases for segmentation and positioning -- Applying neuroscience and biometrics to the practice of marketing. |