Market research in the Internet age:leveraging the Internet for market measurement and consumer insight

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Bibliographic Details
Main Authors: Monster Robert W
Group Author: Pettit Raymond C
Published: John Wiley & Sons (Asia) Pte Ltd,
Publisher Address: Singapore
Publication Dates: 2002.
Literature type: Book
Language: English
Subjects:
Carrier Form: xxi, 306 p.: ill. ; 24 cm.
ISBN: 0470820640
Index Number: F713
CLC: F713.5-39
Call Number: F713.5-39/M756
Contents: Includes index.