Branding TV:principles and practices

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Bibliographic Details
Main Authors: McDowell Walter
Corporate Authors: National Association of Broadcasters
Group Author: Batten Alan
Published: Elsevier/Focal Press,
Publisher Address: Amsterdam Boston
Publication Dates: c2005.
Literature type: Book
Language: English
Edition: [2nd ed.].
Subjects:
Carrier Form: x, 158 p.: ill. ; 24 cm.
ISBN: 0240807537 (pbk.)
9780240807539 (pbk.)
Index Number: G22
CLC: G22
Call Number: G22/M138/[2nd.ed.]
Contents: Previous ed.: Washington, D.C.: National Association of Broadcasters. 1999.
Includes bibliographical references (p. 143) and index.