Branding TV:principles and practices
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Main Authors: | |
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Corporate Authors: | |
Group Author: | |
Published: |
Elsevier/Focal Press,
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Publisher Address: | Amsterdam Boston |
Publication Dates: | c2005. |
Literature type: | Book |
Language: | English |
Edition: | [2nd ed.]. |
Subjects: | |
Carrier Form: | x, 158 p.: ill. ; 24 cm. |
ISBN: |
0240807537 (pbk.) 9780240807539 (pbk.) |
Index Number: | G22 |
CLC: | G22 |
Call Number: | G22/M138/[2nd.ed.] |
Contents: |
Previous ed.: Washington, D.C.: National Association of Broadcasters. 1999. Includes bibliographical references (p. 143) and index. |