营销革命 = Bottom-up marketing
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Main Authors: | ; |
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Group Author: | ; ; |
Published: |
机械工业出版社
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Publisher Address: | 北京 |
Publication Dates: | 2011 |
Literature type: | Book |
Language: | Chinese |
Series: |
特劳特商战经典 |
Subjects: | |
Carrier Form: | 30,274页: ; 25cm |
ISBN: | 978-7-111-35616-5 |
Index Number: | F713 |
CLC: | F713.50 |
Call Number: | F713.50/6148-11 |
Contents: | 本书共21章,包括战术决定战略、深入前线、研究趋势、聚焦、寻找战术、抵制毒品的战术、构建战略、为雅芳制定战略、实施变革、转移战场等。 |