Screen LibraryThe Olympic Games effect : how sports marketing builds strong brands /
Annotation
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| Main Authors: | |
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| Published: |
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| Literature type: | Book |
| Language: | English |
| Edition: | 2nd ed. |
| Subjects: | |
| Summary: |
Annotation |
| Item Description: | Previous ed.: 2008. |
| Carrier Form: | xviii, 398 p. : ill. ; 23 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9781118171684 (pbk.) : 1118171683 (pbk.) |
| Index Number: | GV721 |
| CLC: |
G8-05 G811.21-05 |
| Call Number: | G811.21-05/D262/2nd ed. |
| Contents: | The Olympic dream -- The Olympic experience -- The Olypmic dynamics -- The Olympic host cities -- The Olympic stage -- The Olympic halo -- The Olympic spirit -- Section II sponsorship preparation questions -- The Olympic challenges -- Section III sponsorship preparation questions -- The Olympic opportunity -- The Olympic sponsor case brief : Acer -- The Olympic sponsor case brief : Samsung -- The Olympic sponsor case study : Coca-Cola -- The Olympic sponsor case study : Visa -- Section IV Sponsorship preparation questions -- The Olympic fans -- The Olympic creative exectuion -- The Olympic marketing communications -- The Olympic sponsorship checklist -- The Olympic sponsorship lessons -- Section V Sponsorship preparation questions. |