Screen Library打破界限：电通式跨媒体沟通策略
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| Corporate Authors: | |
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| Group Author: | |
| Published: |
中信出版社
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| Publisher Address: | 北京 |
| Publication Dates: | 2011 |
| Literature type: | Book |
| Language: | Chinese |
| Subjects: | |
| Carrier Form: | 12,209页: 图 ; 21cm |
| ISBN: | 978-7-5086-3047-2 |
| Index Number: | F713 |
| CLC: | F713.8 |
| Call Number: | F713.8/4344 |
| Contents: | 本书是日本电通跨媒体沟通开发项目组对“跨媒体”的思考方式、策划工具、成功案例和评估手段等诸多内容进行深入研究得到的丰硕成果，深刻剖析了此营销模式的本质。 |