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Applications in basic marketing：clippings from the popular business press

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Bibliographic Details
Main Authors: McCarthy E. Jerome (Edmund Jerome)
Group Author: Perreault William D
Published: Irwin,
Publisher Address: Homewood, IL Boston, MA
Publication Dates: c1993.
Literature type: Book
Language: English
Edition: 1993-1994 ed.
Subjects:
Marketing > Management
Carrier Form: viii, 237 p.: ill. ; 26 cm.
ISBN: 0256139423
Index Number: F713
CLC: F713.5
Call Number: F713.5/M123/1993-94ed.

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