Winning in emerging markets:a road map for strategy and execution
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Main Authors: | |
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Group Author: | ; |
Published: |
Harvard Business Press,
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Publisher Address: | Boston, Mass. |
Publication Dates: | c2010. |
Literature type: | Book |
Language: | English |
Subjects: | |
Carrier Form: | xii, 246 p.: ; 24 cm. |
ISBN: |
9781422166956 (hbk.) 1422166953 (alk. paper) |
Index Number: | F276 |
CLC: | F276.7 |
Call Number: | F276.7/K455 |
Contents: |
Includes bibliographical references (p. 217-230) and index. Introduction -- The nature of institutional voids in emerging markets -- Spotting and responding to institutional voids -- Exploiting institutional voids as business opportunities -- Multinationals in emerging markets -- Emerging giants : competing at home -- Emerging giants : going global -- The emerging arena. |