Screen LibraryWinning in emerging markets：a road map for strategy and execution
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| Main Authors: | |
|---|---|
| Group Author: | ; |
| Published: |
Harvard Business Press,
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| Publisher Address: | Boston, Mass. |
| Publication Dates: | c2010. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Carrier Form: | xii, 246 p.: ; 24 cm. |
| ISBN: |
9781422166956 (hbk.) 1422166953 (alk. paper) |
| Index Number: | F276 |
| CLC: | F276.7 |
| Call Number: | F276.7/K455 |
| Contents: |
Includes bibliographical references (p. 217-230) and index. Introduction -- The nature of institutional voids in emerging markets -- Spotting and responding to institutional voids -- Exploiting institutional voids as business opportunities -- Multinationals in emerging markets -- Emerging giants : competing at home -- Emerging giants : going global -- The emerging arena. |