Screen LibraryManaging festivals for destination marketing and branding /
"Managing Festivals for Destination Marketing and Branding addresses the most current and promising parts of tourism-centric festivals, which are held in numerous tourist areas throughout the world. It links tourism festivals around the world as a catalyst for destination marketing and identity...
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| Corporate Authors: | |
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| Group Author: | |
| Published: |
IGI Global,
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| Publisher Address: | Hershey, Pennsylvania : |
| Publication Dates: | [2023] |
| Literature type: | Book |
| Language: | English |
| Series: |
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series,
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| Subjects: | |
| Summary: |
"Managing Festivals for Destination Marketing and Branding addresses the most current and promising parts of tourism-centric festivals, which are held in numerous tourist areas throughout the world. It links tourism festivals around the world as a catalyst for destination marketing and identity. Covering topics such as destination brand equity, social media networks, and motivations and expectations of tourists, this premier reference work is a dynamic resource for business executives and leaders, brand managers, event managers, festival managers, government officials, students and educators of higher education, librarians, researchers, and academicians"-- |
| Carrier Form: | xxviii, 366 pages : illustrations ; 29 cm. |
| Bibliography: | Includes bibliographical references (pages 303-355) and index. |
| ISBN: |
9781668463567 1668463563 |
| Index Number: | G156 |
| CLC: | F590-05 |
| Call Number: | F590-05/M266-1 |
| Contents: | Chapter 1. The role of festivals in destination branding -- Chapter 2. Antecedents of participation in music festivals: the role of congruence between the sponsor and the festival -- Chapter 3. Why do festivals fail?: a case study of Sonepur Cattle Ffair Festival -- Chapter 4. The effect of perceived authenticity on satisfaction, behavioural intentions, and expenditure -- Chapter 5. Managing festivals with smart technologies and their contribution towards destination promotion -- Chapter 6. The role of culinary festivals in building destination brand equity -- Chapter 7. Festivals as a resource of heritage tourism: a bibliometric analysis using the vosviewer -- Chapter 8. Gastronomic festival tours in Turkey: motivations and expectations of tourists -- Chapter 9. Local fairs: festivals and sustainable tourism development in Rajasthan -- Chapter 10. Karaga Jatre of Karnataka: a tryst with history, anthropology, belief, culture, and tourism -- Chapter 11. Social media networks as an effective way to promote events -- Chapter 12. Conceptual framework to position Devika River (Gupt Ganga) as a religious festival tourist destination -- Chapter 13. Destination marketing and branding of Nashik: a case study of Sula Wine Festival -- Chapter 14. Destination branding through tourism festivals of Khasi Hills and Garo Hills Region Meghalaya in India: case of cherry blossom festivals and Me.gong festival -- Chapter 15. Value creation of destinations by destination management organisations through strategic planning and promotion of fairs and festivals of NE India -- Chapter 16. Long-term forecasting of tourism festivals post COVID-19 -- Chapter 17. Investigation of local people's perceptions of festival tourism with cultural interaction dimensions -- Chapter 18. Destination branding and mega events: a case of FIFA world cup 2022 and sultanate of Oman. |