Screen LibraryStrategy in practice : a practitioner's guide to strategic thinking /
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| Main Authors: | |
|---|---|
| Published: |
Wiley,
|
| Publisher Address: | Chichester, West Sussex : |
| Publication Dates: | 2015. |
| Literature type: | Book |
| Language: | English |
| Edition: | Third edition. |
| Subjects: | |
| Item Description: |
Revised edition of the author's Strategy in practice, 2013. Includes index. |
| Carrier Form: | xxii, 351 pages ; 23 cm |
| ISBN: |
9781119121640 1119121647 |
| Index Number: | HD30 |
| CLC: | C934 |
| Call Number: | C934/T736/3rd ed. |
| Contents: | Preface to the first edition -- Preface to the second edition -- Preface to the third edition -- About the author -- Introduction strategy in practice -- Strategic thinking -- Sense making and strategic insight -- Insight-driven strategic analysis -- Appendices: -- Appendix A: Probing the strategic boundaries of the firm's unique competing space -- Appendix B: Strategy mapping and narrative (based on analysis of the relevant strategy building blocks) -- Index. |