Screen LibraryUsability testing for survey research /
This book is a guide to the tools necessary to evaluate, test, and modify surveys in an iterative method during the survey pretesting process. It includes examples that apply usability to any type of survey during any stage of development, along with tactics on how to tailor usability testing to mee...
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| Main Authors: | |
|---|---|
| Corporate Authors: | |
| Group Author: | |
| Published: |
Morgan Kaufmann,
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| Publisher Address: | Cambridge, MA : |
| Publication Dates: |
[2017] ©2017 |
| Literature type: | eBook |
| Language: | English |
| Subjects: | |
| Online Access: |
https://www.sciencedirect.com/science/book/9780128036563 |
| Summary: |
This book is a guide to the tools necessary to evaluate, test, and modify surveys in an iterative method during the survey pretesting process. It includes examples that apply usability to any type of survey during any stage of development, along with tactics on how to tailor usability testing to meet budget and scheduling constraints. |
| Carrier Form: | 1 online resource (xix, 230 pages) : illustrations |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9780128036815 0128036818 |
| Index Number: | HM538 |
| CLC: | C31 |
| Contents: |
Front Cover; Usability Testing for Survey Research; Copyright Page; Dedications; Contents; About the Authors; Acknowledgments; Introduction; Who Should Read This Book?; How Is This Book Organized?; Chapter 1: Usability and Usability Testing; Chapter 2: Respondent-Survey Interaction; Chapter 3: Adding Usability Testing to the Survey Process; Chapter 4: Planning for Usability Testing; Chapter 5: Developing the Usability Testing Protocol; Chapter 6: Think Aloud and Verbal-Probing Techniques; Chapter 7: Conducting Usability Sessions; Chapter 8: Analyzing and Reporting Results; Glossary of Terms. 1 Usability and Usability TestingA Brief History; Defining Modern Usability; Defining Usability for Surveys; The Product; The Specified Users of the Product; The Goals of the Users; The Context of Use; Metrics of Evaluation; Importance of Usability Testing as a Pretesting Methodology; Usability Testing Does Not Replace Good Design; Overview of the Usability Testing Process; References; 2 Respondent-Survey Interaction; Sources of Potential Errors in Surveys; Errors of Nonobservation; Errors of Observation; How Respondents Answer Survey Questions; How Respondents Interact With Surveys. Usability Model for SurveysInterpreting the Design; What Meaning Do Respondents Assign to Visual Design and Layout?; How Do Respondents Believe the Survey Works?; Completing Actions and Navigating; How Well Does the Survey Support Respondents' Ability to Complete Tasks and Goals?; How Well Do Respondents Follow Navigational Cues and Instructions?; Processing Feedback; How Do Respondents Interpret and React to the Survey Feedback in Response to Their Actions?; How Well Does the Survey Help Respondents Identify, Interpret, and Resolve Errors?; References. 3 Adding Usability Testing to the Survey ProcessIterative Design and Testing; Reasons for More Rounds, Fewer Participants; Smaller Rounds Support Collaboration; Iterative Usability Study Example; What to Test and When; Survey Concept or Approach; Existing Survey; Similar Survey or Competitor Survey; Survey Software Packages; Paper Prototype; Wireframe; Early Interactive Prototype; Selected Interactive Questions; Mobile Version of a Survey; Fully Programmed or Revised Survey; Usability Testing Continuum; References; 4 Planning for Usability Testing; Participant Selection. Determining Participant-Selection CriteriaDetermining Sample Sizes; Participant Recruitment; Existing Participant Lists (Existing Frame); No Participant Lists (Constructed Frame); Testing Equipment, Environment, and Materials; Usability Testing Equipment; Recording Equipment; Audio Recordings; Screen Recordings for Desktop/Laptops; Screen Recordings for Mobile Devices; Eye-Tracking Equipment; Where to Conduct Sessions; Laboratory Usability Testing; In-the-Field Usability Testing; Remote Usability Testing; Choosing the Best Method; Practical Considerations; How Long Should the Sessions Be? |