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国际市场营销:第6版

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Bibliographic Details
Main Authors: 美 贾殷 苏比哈什·C. ((美)苏比哈什·C·贾殷(Subhash C.Jain)著); 美 Jain Subhash C.
Group Author: 吕一林 (主译); 雷丽华 (主译)
Published: 中国人民大学出版社
Publisher Address: 北京
Publication Dates: 2004
Literature type: Book
Language: Chinese
Series: 工商管理经典译丛市场营销系列
Subjects:
Carrier Form: 798页: ; 26cm
ISBN: 7-300-05860-4
Index Number: F740
CLC: F740.2
Call Number: F740.2/1822
Note: 书名原文:International Marketing (6th Edition)