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Competitive strategy for media firms：strategic and brand management in changing media markets

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Bibliographic Details
Main Authors: Chan-Olmsted Sylvia M
Published: Lawrence Erlbaum Associates,
Publisher Address: Mahwah, N.J.
Publication Dates: c2006.
Literature type: Book
Language: English
Series: Lea's communication series
Subjects:
Broadcasting > Management
Brand name products > Management
Brand name products > Marketing
Carrier Form: xiv, 242 p.: ill. ; 24 cm.
ISBN: 0805848126 (cloth : alk. paper)
9780805848120 (cloth : alk. paper)
Index Number: G221
CLC: G221
Call Number: G221/C458
Contents: Includes bibliographical references and indexes.

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