Screen LibraryInternational public relations : practices and approaches /
"Today, globalisation has reached its peak not only due to economic integration, but also by the multiplier effect stemmed from digital communication technologies. The concept of 'global village', mentioned nearly half a century ago by Marshall McLuhan, confronts us as actual reality....
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| Group Author: | |
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| Published: |
Peter Lang GmbH,
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| Publisher Address: | Berlin : |
| Publication Dates: | [2018] |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Summary: |
"Today, globalisation has reached its peak not only due to economic integration, but also by the multiplier effect stemmed from digital communication technologies. The concept of 'global village', mentioned nearly half a century ago by Marshall McLuhan, confronts us as actual reality. Of course, this approach creates radical impact on all management practices. Public relations is one of the management instruments which is affected most by the emergent change in approach within this context. In this volume, the authors define public relations through an international perspective within the co |
| Carrier Form: | 278 pages : illustrations ; 22 cm |
| Bibliography: | Includes bibliographical references. |
| ISBN: |
9783631760918 3631760914 |
| Index Number: | HM1221 |
| CLC: | C912.3 |
| Call Number: | C912.3/I616 |