Screen LibraryIntercultural public relations : realities and reflections in practical contexts /
"This book continues the groundbreaking work begun in Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics (Routledge, 2018), by applying the theoretical framework of intercultural public relations to actual practice. Practical public relation...
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| Group Author: | ; ; |
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| Published: |
Routledge,
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| Publisher Address: | New York, NY : |
| Publication Dates: | 2022. |
| Literature type: | Book |
| Language: | English |
| Subjects: | |
| Summary: |
"This book continues the groundbreaking work begun in Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics (Routledge, 2018), by applying the theoretical framework of intercultural public relations to actual practice. Practical public relations contexts examined by the contributing chapter authors--both scholars and practitioners--include corporations, government, military, healthcare, education, and activism. The book covers real-world situations, including the training of practitioners to become more interculturally competent, identifying and understanding publics or stakeholders with different cultural backgrounds and identities, building and maintaining relationships with these publics/stakeholders, and managing conflicts with them. Offering practical guidance while examining both best practices and difficult challenges, this book is useful for public relations researchers, practitioners, and students as they explore how intercultural public relations contributes to organizational effectiveness and social change."--Publisher description. |
| Carrier Form: | xx, 280 pages : illustrations ; 23 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: |
9781138189256 1138189251 9781138189249 1138189243 |
| Index Number: | HM1221 |
| CLC: | C912.31 |
| Call Number: | C912.31/I611 |
| Contents: |
Introduction / A Theoretical Framework of Intercultural Public Relations / Pinpointing, Prioritizing, and Practicing Purpose / Unpacking the Meat Industry's COVID-19 Response / Building Relationship with the Public from Different Cultural Backgrounds on Social Media: A Case Study on Estée Lauder's Social Media Communication Strategies in the United States and China / When Black College Presidents Visit the White House: The Case of a Culture Clash in Crisis Management / Enhancing the Global Mindset in Military Public Affairs / Managing a Relational Triad during COVID-19: Strategic Management, Intercultural Competency, and Negotiation Savvy / Exploring an Integrated Approach to Understanding and Communicating with Publics for Activist Organizations: Black Liberation Movement / Intercultural Communication Competence in the Moral Circle: Learning from Research and Practice / Conclusion / |